Local video production and marketing strategy

Finding Growth in an Algorithm Made for Community Connections

April 20, 2023

by Brad Gibbons

Every day, small business owners and their marketing teams look at their social media accounts to catch-up on the latest notifications, reviews and one glaring section that we all try to avoid…the INSIGHTS. There’s nothing to be afraid of, it’s actually a place where there is so much opportunity to grow and see your business succeed.

Let’s first set the stage:

In 2019, even before the world fell apart due to the pandemic, it seemed that Facebook also fell apart with its changes to the algorithm as it switched its focus to helping promote worthwhile content and close friends, or in simple terms, stressed the importance of community. This made businesses immediately scramble in how to remain relevant so that the organic content they had still was viewable in their fans’ feeds.

As the world was hit with the Covid-19 pandemic, Facebook made a significant change to its algorithm. The social media giant shifted its focus away from major brands and towards local businesses. This change was made to help small businesses, which were hit hard by the pandemic and needed support more than ever.

The move was a welcome one for many small business owners, who were struggling to stay afloat in the wake of lockdowns and reduced foot traffic. Facebook’s new algorithm made it easier for them to reach out to their local communities, allowing them to promote their services and products to a wider audience. But why is it still so important for small businesses to promote themselves on Facebook, even as the world slowly emerges from the pandemic? The answer lies in the platform’s continued popularity and the unique opportunities it offers businesses of all sizes.

Firstly, Facebook remains one of the most popular social media platforms in the world. With over 2.7 billion active users, it’s a powerful tool for businesses looking to reach a large and diverse audience. By promoting themselves on Facebook, small businesses can tap into this massive user base, connecting with potential customers they might not reach through other channels.

Secondly, Facebook offers a range of features that can be hugely beneficial for small businesses. These features include targeted advertising, which allows businesses to reach specific audiences based on factors like age, location, and interests. There’s also the option to create business pages, which can serve as a hub for customers to learn more about a business and interact with its owners.

Finally, promoting a small business on Facebook can be incredibly cost-effective. While advertising costs can vary depending on the size of the audience and the scope of the campaign, it’s often possible to get started with a relatively small budget. This makes it an accessible option for small businesses with limited resources, allowing them to compete with larger brands and reach a wider audience.

If you are facing the dilemma of deciding where and how to promote your business, our social media marketing team at Chrispy Media Group can optimize your business accounts to encourage customers to visit your local business over big box retailers in your area. Reach out today if you are interested in finding out more.