Updated April 25, 2024
Every day, small business owners and their marketing teams log into their social media accounts to sift through notifications, reviews, and a section many prefer to ignore—the INSIGHTS. Yet, this section is not something to fear; it offers vast opportunities for business growth and success.
Here’s some context:
Back in 2019, even before the pandemic reshaped the world, Facebook was already transforming with its algorithm changes. The platform shifted its focus towards promoting meaningful content and enhancing community connections among close friends. This pivot forced businesses to adapt their strategies to maintain visibility in their followers’ feeds.
When the Covid-19 pandemic struck, Facebook made another significant shift in its algorithm, this time favoring local businesses over major brands. This adjustment aimed to support small businesses that were severely impacted by the pandemic, providing them with a crucial lifeline during challenging times.
This change was a boon for many small business owners struggling with lockdowns and decreased foot traffic. Facebook’s updated algorithm helped them connect more easily with their local communities, broadening their reach and promoting their services and products to a larger audience. But why should small businesses continue to prioritize Facebook promotion post-pandemic? The platform’s enduring popularity and its unique benefits for businesses of all sizes provide the answer.
Facebook remains one of the most widely used social media platforms globally, with over 2.7 billion active users. It’s an excellent tool for businesses to access a vast and varied audience. By leveraging Facebook, small businesses can connect with potential customers beyond their usual channels.
Additionally, Facebook offers various features beneficial to small businesses, such as targeted advertising and business pages. These tools allow businesses to reach specific demographics and serve as a central spot for customer interaction and learning about the business.
Moreover, promoting a small business on Facebook can be highly cost-effective. Advertising costs vary, but initiating campaigns can be affordable, making it an accessible marketing avenue for small businesses with limited budgets, enabling them to compete with larger companies.
If you’re considering how and where to market your business, our team at Chrispy Media Group can help optimize your social media presence to attract more local customers over large retailers. Contact us today to learn more.
